PERSONAL INFORMATION WE COLLECT
When you visit the site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. In addition, as you browse the Site, we collect information about the individual web pages or products you view, which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information".
We collect device information using the following technologies:
- "Cookies" are data files placed on your device or computer, often containing an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.
- "Log files" track actions taking place on the website and collect data including your IP address, browser type, internet service provider, referring/exit pages and date/time stamp.
- "Web beacons", "tags" and "pixels" are electronic files used to record information about how you browse the website.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, bank account information, PayPal account, and any other payment methods used, your email address and phone number We refer to this information as "Order Information".
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill all orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). We also use this order information to:
- to communicate with you;
- screen our orders for potential risk or fraud;
- and if it is consistent with the preferences you have shared with us, provide you with information or advertising related to our products or services.
We use the device data we collect to help us check for potential risks and fraud (specifically your IP address) and more generally to improve and optimize our website (e.g. by creating analytics about how our customers browse and interact with the website and to evaluate the success of our marketing and advertising campaigns). This information can also be used for advertising and retargeting.
DISCLOSURE OF YOUR PERSONAL INFORMATION
We share your personal information with third parties to help us use your personal information as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to find out how our customers use the website - you can read more about how Google uses your personal data here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we think may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising:
Facebook - https://www.facebook.com/settings/?tab=ads
In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not change our website's data collection and use practices when we see a "Do Not Track" signal from your browser.
If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you wish to exercise this right, please contact us using the contact information below.
Additionally, if you are a European resident, we note that we process your information in order to fulfill contracts with you (e.g. when you place an order through the Website) or to pursue our legitimate business interests listed above. Also, please note that your information may be transferred outside of Europe, including to Canada and the United States.
If you place an order through the Site, we will retain your order information for our records unless and until you ask us to delete that information.
For more information about our privacy practices, or if you have any questions or would like to make a complaint, please email firstname.lastname@example.org.